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Jarod Kelly
PhD Topic: Aesthetic Analysis and Design for Product Development
MS Mechanical Engineering 2005 - University of Michigan - Smart Materials and Structures Design Laboratory
BS Mechanical Engineering 2003 - University of Oklahoma
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Contact
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jckelly at umich.edu
, Personal
Homepage
2250
G.G. Brown
2350 Hayward Street
Ann Arbor, MI 48109-2125
Office: 3200 EECS
Phone: 734.647.8402 Fax: 734.647.8403
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Research
Interests
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Aesthetic analysis
Design theory
Industrial design and product development
Sustainability in design
Kansei engineering, psychology of product selection
Relation of consumer decisions to product design
Smart materials
Mechatronics
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Product development methodologies which attempt to quantify user preferences towards consumer durables or services, such as Kansei engineering and cojoint analysis, exist and have been used for many years in an effort to identify effective designs. The suggested research intends to only focus on consumer durables and neglects the pursuit of designing services. The root issues related to user preference in these product development processes can often be broken into two categories: technical performance (or engineering); and, visual appeal (or aesthetics). However, the metrics used for determining aesthetic value are vague, at best, and simply ad hoc at worst. More often, a scientific approach is not taken when addressing aesthetics; instead, the task is given to industrial designers, which use their prior experience in order to predict what consumers will find appealing.
Jarod's research intends develop an aesthetic analysis model based on the classical studies of proportionality, and then apply that model in design situations. It is expected that design tradeoffs will exist between those solutions that are optimized for aesthetics and those that are optimized for technical merit. |
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