Optimal DEsign (ODE) Laboratory

Four Decades of Design Research and Education (1979-2023)

Design Thinking 

meets 

Systems Thinking

We are dedicated to understanding and improving the design process and the creation of designed artifacts. Motivated by the decision-making paradigm of design we bring together ideas from engineering, industrial design, architecture, psychology, business and computer science to create mathematical models for developing design alternatives and seeking the best – the optimal design.